Services that I am offering

Development of Emerging Markets

Pre-phase consisting of most likely market development, competitor positions and top-down targets. Interviews with stakeholders and experts are indispensable in order to conduct an efficient and successful project in terms of target achievement, time table and process quality.
Market and supply details such as suitability of existing product offering, specific needs for the target markets, distribution channel structure and distribution coverage requirements.
Elaboration of growth options with details regarding product offering, distribution channel coverage, business case scenarios and organizational implications (resources, capabilities, management model). This phase ends with a decision on the preferred direction.
Elaboration of a business plan per target market in terms of product roadmaps and distribution objectives. Buy in of all relevant stakeholders and functional experts.
Preparation of project implementation includes a break-down of tasks per organizational unit and quarterly/annual milestones. In order to follow-up and steer the project a controlling governing body equipped with competencies, decision processes and controlling-data ought to be set up.

Analysis of all relevant parameters and establishing of a business plan covering the following years.
Design of a detaillier project plan consisting of individual tasks and time lines, responsibilities within the company and important milestones.
Consultant or operative support throughout the whole process of the establishment of the new subsidiary until the business operation has been started.
Supervision of the new business operation until a stable phase with smoothly running business processes has been reached.

Identification of suitable Key-Performance-Indicators to evaluate the business performance and operational excellence; set-up of a KPI-system.
Establishment of targets for the individual KPI as a result of internal and possibly external bench marks.
Optimizing the efficiency of sales structures and processes taking into account sales regions, distribution channels and brands.
Analysis of the efficiency of marketing instruments and readjustments of resources.
Evaluation of services (logistics, order taking, after sales) for the customers and consumers. Adjustments according to cost-benefit considerations.

Evaluation of all potential distribution channels with the strategic objectives of the company in mind.
Estimation of customer purchase potentials based on a dynamic approach and taking under consideration also individual customer-specific profitabilities.
Chance-Risk analysis regarding e-Commerce.
Elaboration of a consistent distribution strategy in order to encounter the optimal balance between market shares and profitability - in line with the overall strategic objectives of the company.

aspa | Michael Toedter | consulting

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